# and believe me, Perl is still alive... still alive!...

Hakim Cassimally hakim.cassimally at gmail.com
Wed Dec 10 03:14:04 GMT 2008

On 12/9/08, Tim Sweetman <ti at lemonia.org> wrote:
> The idea with branding is a bit like "user experience design". You
> claim that your remit is very broad, including everything about how
> the thing in question (the Perl language, the overground network,
> whatever) is perceived by its its users, but then, in practice, you
> just concentrate on sticking logos on things. If that involves
> sticking cheap looking stickers on Silverlink-branded trains, that's
> fine. If that involves creating a whole new category of train,
> "overground", which corresponds to nothing that the customer (or
> passenger) can make sense of, so be it.
> To put it another way: the emperor is butt naked, and freezing his
> arse off.
> On 9 Dec 2008, at 11:31, Nigel Hamilton wrote:
>> Branding is important for idea packaging and transmission. A brand
>> simplifies sending a message and in these agile, ajaxian times
> To paraphrase Ian Hislop: If these are agile times, I am a fruit tree.
>> where people
>> are suffering from attention poverty Perl needs a way of attractively
>> packaging some of its more hairy messages.
> package Message::Hairy;
> (etc)
>> I'm really glad to see Perl6's branding strategy in action. It's a
>> great
>> idea to make Perl the umbrella brand as it gives room for sub-
>> brands to
>> grow: rakudo, pugs, elf, (smop - needs one) etc. and it also hedges
>> risk.
>> Just look at the way the Apache and the Mozilla foundation manage
>> branding.
>> There is a clear umbrella mark (the feather, mozilla) but there's
>> room for
>> complimentary sub-brands (lucene, firefox respectively). So I think
>> the Perl
>> foundation is on the right track with Perl(R).
>> Although I think there are two further things that would help:
>> * A Larry-approved strapline for Perl - what is it? why should I
>> use it?
>> what itch does it scratch?
>> * An assignment of "perl.com" back to the Perl Foundation [1]
> * Perl 6 actually being able to do stuff
> * A Perl user group that didn't just insult n00bs when they turned up
> * A culture surrounding the language that didn't privilege obscurity
> over sensible engineering
> (I know, crazy stuff)
> ti'

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