Unlimited?

[Paul Makepeace]

Wow, now 250MB is deemed acceptably "unlimited" by ASA.

http://www.pcpro.co.uk/news/245404/advertising-watchdog-250mb-is-unlimited.html

Lame!

On Fri, Oct 31, 2008 at 12:09 PM, Paul Orrock
<paulo at digitalcraftsmen.net> wrote:
>
> been there, done that with unlimited broadband
>
> http://petitions.pm.gov.uk/Unlimited-ADSL/
>
> The last paragraph of the response is quite interesting though and has a fair point
>
> http://www.number10.gov.uk/Page12235
>
> The ASA stand seems to be that provided the user is never stopped or charged for downloading more, then an "unlimited" claim can be made provided you link to a FUP. This is because the unlimited is taken to mean quantity of download not speed, since this is already classed as "up to xMb". In practise this means your provider cannot charge you more but can slow you link down to such an extent it becomes unusable but they are within their rights to do it.
>
> see :
>
> http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_42732.htm
>
> and
>
> http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_43546.htm
>
> regards,
>
> Paul