Effective adveristing

[Edmund von der Burg]

2009/11/5 Dave Cross <dave at dave.org.uk>:
> No idea how many of the clicks actually signed up for the course though.

Link the ad through to a dedicated landing page where you put some
offer that the person can take advantage of - like "Mention the word
GOOGLEAD when booking to get a free cheesecake with you coffee on the
day". Or ask all you attendees "How did you find out about this
course" at some point.

This way you can continue the tracking off the net and see if it worked.

If you don't measure you cant manage :)

Cheers,
  Edmund.