What's going on here?

[Andy Armstrong]

Search for "Open University" in Google:

http://www.google.com/search?q=open+university

The top sponsored link for me is:

The Open University
www.open.ac.uk      Register now for 2008 courses! Fulfil your  
potential - apply today

Click on the link and get

http://www.idearcsearch.com/

"IDEARC SEARCH MARKETING"

An SEO company. What's all that about then?

-- 
Andy Armstrong, Hexten