Unlimited?

[Paul Orrock]

been there, done that with unlimited broadband

http://petitions.pm.gov.uk/Unlimited-ADSL/

The last paragraph of the response is quite interesting though and has a 
fair point

http://www.number10.gov.uk/Page12235

The ASA stand seems to be that provided the user is never stopped or 
charged for downloading more, then an "unlimited" claim can be made 
provided you link to a FUP. This is because the unlimited is taken to mean 
quantity of download not speed, since this is already classed as "up to 
xMb". In practise this means your provider cannot charge you more but can 
slow you link down to such an extent it becomes unusable but they are 
within their rights to do it.

see :

http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_42732.htm

and

http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_43546.htm

regards,

Paul