Effective adveristing
Richard Foley
Richard.Foley at rfi.net
Thu Nov 5 07:52:12 GMT 2009
Don't know if it's a good thing, joining the ad-campaign trail in principle,
but targetted advertising of this kind sounds reasonable enough to be both
inexpensive and useful.
--
Richard Foley
Ciao - shorter than aufwiedersehen
http://www.rfi.net/
On Thursday 05 November 2009 07:37:24 Dave Cross wrote:
> On 04/11/09 22:36, Dermot wrote:
> > 2009/11/4 Ovid<publiustemp-londonpm at yahoo.com>:
> >
> >> Assuming Dave did pay for this, I'm quite curious to know how effective
it is.
> >
> > I think there is also a cost for each click it gets so when he gets
> > his bill, he can tell us how many clicks it got.
>
> Google Adwords is pretty cheap. And you can limit the amount you spend
> per day. I've put a limit of £2/day, but I'm not getting anywhere near that.
>
> The campaign has been running for about ten days. I've had 23,000
> impressions and nine click-throughs. That's a CTR of 0.04%. So far it's
> cost me £2.41.
>
> No idea how many of the clicks actually signed up for the course though.
>
> This is the first time I've done something like this. It's been an
> interesting experiment. If you're interested, I'm happy to report back
> again when the campaign is over.
>
> Cheers,
>
> Dave...
>
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