Effective adveristing

Richard Foley Richard.Foley at rfi.net
Thu Nov 5 07:52:12 GMT 2009

Don't know if it's a good thing, joining the ad-campaign trail in principle, 
but targetted advertising of this kind sounds reasonable enough to be both 
inexpensive and useful.

Richard Foley
Ciao - shorter than aufwiedersehen


On Thursday 05 November 2009 07:37:24 Dave Cross wrote:
> On 04/11/09 22:36, Dermot wrote:
> > 2009/11/4 Ovid<publiustemp-londonpm at yahoo.com>:
> >
> >> Assuming Dave did pay for this, I'm quite curious to know how effective 
it is.
> >
> > I think there is also a cost for each click it gets so when he gets
> > his bill, he can tell us how many clicks it got.
> Google Adwords is pretty cheap. And you can limit the amount you spend 
> per day. I've put a limit of £2/day, but I'm not getting anywhere near that.
> The campaign has been running for about ten days. I've had 23,000 
> impressions and nine click-throughs. That's a CTR of 0.04%. So far it's 
> cost me £2.41.
> No idea how many of the clicks actually signed up for the course though.
> This is the first time I've done something like this. It's been an 
> interesting experiment. If you're interested, I'm happy to report back 
> again when the campaign is over.
> Cheers,
> Dave...

More information about the london.pm mailing list